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- BUSINESS, Page 63Business NotesBANKRUPTCYFlat Tire For Yugo
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- When the Yugo subcompact was introduced into the U.S. four
- years ago, its promoters billed it as the next Volkswagen
- Beetle. But last week Global Motors, importer of the
- Yugoslav-made car, filed for Chapter 11 bankruptcy protection.
- The car's initial allure was its low base price, which started
- at $3,990 in 1985 and is now $4,349. But the car ran into
- competition from South Korea's Hyundai Excel, which began
- selling at $4,995 in 1986.
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- Moreover, the Yugo's reputation went downhill because of its
- bumpy handling and lack of amenities. Sales slumped from 48,532
- autos in 1987 to 31,546 last year. Even so, the manufacturer,
- Zavodi Crvena Zastava, plans to take over its U.S. importer's
- operations and continue selling the car.
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